Looking Ship-Shape and Leading the Way!

Looking Ship-Shape and Leading the Way!

News
28 Sep 2018

Viking Maritime, one of the world’s leading maritime services companies, unveils the new brand identity for its portfolio of businesses including Viking Crew, Chiltern Maritime and the Maritime Skills Academy. The work was undertaken by London and Kent based Think Studio, a leading creative agency specialising in brand and digital.

As Viking Maritime expands throughout the maritime world, from cruise lines to commercial shipping to super yacht industries, the aim was to create a distinctive yet aligned brand experience between its individual businesses, as well define a shared group brand identity.

Think Studio responded to the brief by creating a new parent corporate brand, Viking Maritime, under which all the companies could be represented.

Proving the rare power that can be extracted from a truly trusted and collaborative relationship, the leadership team at Viking Maritime participated in Think Studio’s brand EnVisioning Programme which enabled Think Studio to gain customer perceptions and market insights which shaped the creative process and ensured it also had commercial appeal.

The brand transformation resulted in freshly positioned and aligned visual identities, four new websites plus marketing collateral for Viking Maritime and its three core businesses - Viking Crew, Chiltern Maritime and the Maritime Skills Academy. The progressive and highly collaborative project took place within a six-month timeframe and Viking Maritime now has the capacity to offer group-wide services to its clients including a wide range of multinational corporate customers.

Matthew Jaenicke, Managing Director at Viking Maritime comments, “Our brief was to create distinctive, strong and complementary identities for each individual business within our portfolio whilst still retain the heritage of our founding company and Think Studio have surpassed that challenge. We are absolutely delighted with the outcome particularly as we can already see positive results. For example, Chiltern Maritime’s website now has a bounce rate of under 1%, having previously been 70%, and it is evident that this is due to the new identity, tone and messaging which is appealing to our cadets. One of our core brand attributes is that our customers can refer to all our companies at various touchpoints in their careers - from starting a cadetship to finding jobs to maritime training and professional development – and we believe that the united and revitalized positioning will enable us to attract and develop more talent and expertise within the global maritime industry.”

Alex Ridings, CEO and Founder of Think Studio, said, “It was an absolute pleasure to work with Viking Maritime as they are leaders in their field with a refreshingly open-minded approach to change.We became fully immersed in all aspects of the organization, including simulating jumping off a liner in an emergency evacuation, to gain a greater understanding of the company and its culture plus we interviewed customers and clients, past and present, to ensure that our solution delivered both commercially and creatively. We are extremely proud of the results as Viking Maritime now showcases an aligned outlook which befits the company’s status and ambition.”

The final piece of the Viking Maritime brand journey also included the re-naming and visual identity of Viking Recruitment to Viking Crew which reflects its business proposition progression today offering many wider maritime crew services – placement, management and deployment.

Viking Maritime’s re-brand also coincides with the creation of a new internationally focused website capable of serving the rising quantity of candidate applications received every month. The new website will offer a mobile app-style experience for candidates visiting the site from all four corners of the globe, sometimes even at sea!

For further information or images, please contact hettie.allison@think.studio (07913750202)

Latest Jobs

Oct16

Motorman

10714

We are looking for a Motorman to work onboard a 100m+ Private Motor Yacht.Start Date: 20th ...

> More
Oct16

Steward/ess

10713

We are looking for a Stewardess to work onboard a 70m+ Private Motor Yacht.Start Date: ASAPCandidates ...

> More
Oct16

Steward/ess

10712

We are looking for a 2 x Service Stewardess to work onboard a 100m+ Private Support Vessel.Start ...

> More
Oct15

Head chef

10711

Looking for a chef during Fort Lauderdale Boat Show to work in a house. This ...

> More
Oct15

Chief Steward/ess (Yacht)

10710

We are looking for a Chief Stewardess/Purser to work onboard a 70m+ Sailing Yacht.Start Date: ASAPCandidates ...

> More
Oct12

Nurse

10709

We are looking for a Nurse Jr/Stewardess to work onboard a 100m+ Private Motor Yacht.Start Date: ...

> More
Oct12

Motorman

10708

We are looking for a Motorman to work onboard a 100m+ Private Motor Yacht.Start Date: ASAPCandidates ...

> More
Oct11

Pastry Chef

10707

We are looking for a Pastry Chef to work onboard a Private Yacht Cruise Line.Start ...

> More
Oct11

Head chef

10706

We are looking for a Chef to work onboard a Private Yacht Cruise Line.Start Date: End ...

> More
Oct10

Hotel Controller

10705

A Hotel Controller is required to join a prestigious cruise company onboard one of their ...

> More
Oct10

Housekeeping Stewardess

10703

We are looking for a Housekeeping Steward/ess to work onboard a 100m+ New Build Motor ...

> More
Oct10

Housekeeping Stewardess

10702

We are looking for a Housekeeping Stewardess to work onboard a 100m+ New Build Motor ...

> More
Oct10

Nurse

10701

We are looking for a Nurse/Stewardess to work onboard a 100m+ New Build Motor Yacht.Start ...

> More
Oct10

Steward/ess

10700

We are looking for a Service Stewardess to work onboard a 100m+ New Build Motor ...

> More
Oct10

Steward/ess

10699

We are looking for a Service Stewardess to work onboard a 100m+ New Build Motor Yacht.Start Date: ...

> More
Oct10

Beauty Therapist

10698

We are looking for a Housekeeping Stewardess/Masseuse/Beauty to work onboard a 100m+ New Build.Start Date: End of ...

> More